The Galatea Playbook

Welcome to The Galatea Playbook! We know the world of social media can feel overwhelming, especially when you're already juggling a million other things. That's why we're here to help. This blog is where we pull back the curtain on our process and share the same "algorithm-proof" strategies we use with our own clients. Consider this your friendly guide to creating consistent, high-value content that breathes life into your brand—without demanding all of your time.

Julie Rappazzo Julie Rappazzo

The Hidden Cost of DIY Marketing: Losing Time, Money & Sanity

Every business owner knows that an online presence is non-negotiable. But beneath the surface of "just posting" lies a hidden cost—one that drains your time, stretches your resources, and can compromise your mental well-being. This isn't just a scheduling issue; it's a profound strain on your most valuable assets. Let's pull back the curtain on the true time investment and mental toll of doing your own marketing and explore a better way to reclaim your time, money, and sanity.

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Julie Rappazzo Julie Rappazzo

The Influencer Social Media Strategy Is Not Your Business Social Media Strategy: Here's a Better Way to Thrive Online.

As a Maryland business owner, you've likely felt the pressure to become a social media "influencer"—constantly churning out viral content and chasing the latest trends. While influencer marketing has its place, your business doesn't need to act like an influencer to thrive online. In fact, trying to be one can be a significant distraction from your core business objectives, leading to overwhelm and inefficiency. I'm here to tell you there’s a better path to online success—one that frees up your valuable time and delivers real results.

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Julie Rappazzo Julie Rappazzo

Videographer Vs. Content Creator

Confused about the difference between a videographer and a content creator for your business? This guide simplifies their roles, helping Maryland businesses choose the right expert to build an authentic, vibrant online presence and reclaim valuable time.

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Julie Rappazzo Julie Rappazzo

Why Marketing Your Own Business Feels So Hard (Even for Me!)

You're an expert at what you do, but marketing your own business feels like an uphill battle. You're not alone! This post dives into the surprising reasons why self-promotion is so hard for busy entrepreneurs (even for me!) and offers practical, empathetic ways to get your own marketing moving forward.

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The Future of Google Search is AI: Is Your Business Ready? (Let’s Make Sure You Are)

Google's new "AI Overviews" are transforming how users find answers, directly impacting your online visibility. As a busy business owner, this might sound overwhelming, but we're here to break down what it means and how your Maryland business can effortlessly adapt and thrive in the new AI search era.

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