How Maryland Business Owners Can Master Social Media in Just 20 Minutes a Month
You’re a busy Maryland business owner, business developer, or operations manager constantly driving growth and juggling countless priorities. You know a strong social media presence is essential, but it currently feels like a task that’s either draining your own time or weighing down valuable employees who could be focused on core business functions. The hidden drain of content approvals—the endless email threads, confusing platforms, and constant back-and-forth for tiny changes—is all too familiar.
I understand. And I believe that content management should be as simple as it is strategic. My streamlined approval process transforms those hours of headache into just minutes of your valuable time, and it all starts with a thorough onboarding.
Part 1: The Foundation - Your Thorough Onboarding
Before we even create content, we lay a strong, clear foundation.
We collect your content: Think of us like your bookkeeper, and your business's photos, graphics, illustrations, and other marketing materials as your receipts. We want them all, no matter how small. We analyze and catalog this into a media library to start and build from there.
We accept content in many formats, including:
iCloud albums,
Dropbox,
Google Drive,
OneDrive,
Anything your business has been tagged in on Instagram.
We connect to all of your profiles: We'll connect everything to your social profiles (Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Threads) so we can schedule posts. And no, scheduled posts do not negatively impact your stats!
We review your strategy: We review your business’s core objectives, target audience, and customer journey. We then plan our strategy to funnel into that, ensuring every piece of content is purposeful.
Our kick-off call: Once we’ve reviewed and researched everything, we do a 60-90 minute call with you to ensure we’re on track and you’re on board with our plan. During this time, we can also finish any connections that haven’t been made, which is especially helpful for clients who aren’t very tech-savvy.
Part 2: Your Monthly Approval Process
After onboarding, our monthly process kicks in, designed to make your life effortless.
One email. One link. Any device. My process delivers all your content—including single image posts, eye-catching carousel posts, dynamic video posts, and custom-designed graphics—for review in a single, organized email (or direct link). No new logins, no confusing interfaces.
Add your own personal touch (if you feel like it): Approval is simple. You can comment on what you want changed or even make the edits yourself. We look over the difference between what we sent and what you changed, so we can learn your preference and reduce the time you spend on editing the next month.
"Set it and forget it" relief: Once your review is done, that's it. No more chasing, no more follow-up. I take your feedback and handle all the subsequent work to get your content ready for precise scheduling and posting. On the rare occasion you're too busy to respond, your content doesn't fall behind. This is a key part of what makes me a sought-after Maryland social media manager.
Part 3: The Proof - Quantifying Your Time Savings
This isn't just about making things feel easier; it's about a quantifiable time savings that directly impacts your operational efficiency and bottom line.
My clients consistently report a dramatic reduction in the time they spend on content approvals. While individual review times may vary (from as little as 10 minutes to an hour per month), the average my clients spend on content approvals is just 20 minutes per month reviewing and approving content for their business’s social media.
This is a huge time saver for business operations managers and busy leaders. Imagine reclaiming those extra hours each month: perhaps dedicating them to strategic planning, focusing on client relationships, or even having more time for yourself. This streamlined approach frees up your mental bandwidth, reduces friction points within your operations, and ensures your online marketing never becomes a bottleneck for your growth.
Part 4: Frequently Asked Questions
My industry is regulated. How do you ensure our content is compliant?
For industries like law, medicine, finance, and real estate, social media needs to be planned to navigate its rigorous compliance. The complexities of regulations, disclaimers, and acceptable content can quickly turn routine approvals into a compliance minefield. This is precisely where my streamlined approval process becomes invaluable. Because your industry demands meticulous adherence, I dedicate extra time during our initial strategy and ongoing planning to thoroughly review your specific parameters and compliance guidelines. I integrate these strict requirements directly into your overarching social media strategy and content creation, ensuring every post not only engages your audience but also meticulously abides by all legal and ethical standards. I also give you more time to review your calendar, and this is all factored into your cost.
I don’t have any content.
Not to worry! We do on-site content creation for our clients, we can do them as needed or schedule them routinely. You can read all about that here.
Conclusion & Next Steps
Effective social media shouldn't demand hours of your precious time just for approvals. By implementing a truly streamlined process, you regain control, reduce stress, and ensure your online presence is a powerful asset—not another overwhelming task.
Ready to Reclaim Your Time?
If the thought of spending only 20 minutes a month on social media sounds like the solution your business needs, let's talk. My comprehensive done-for-you social media management service is designed to handle every detail—from content creation to scheduling and compliance—so you can focus on what you do best.
Prefer to DIY?
If you're a business owner who prefers to manage your social media or doesn't yet have the resources to fully outsource, but craves expert guidance, I'm here to help… and honestly, I love to do these!
Let's schedule an in-depth 90-minute 1-on-1 consultation call. We'll tackle quick wins for your social media and whatever else you desire for your online presence and SEO. This session comes with a recording and a clear, actionable to-do list tailored just for you. Book your call now by clicking this link.
Alternatively, my Custom Online Strategy Playbook provides a complete roadmap for your digital success. As a dedicated content creator and search engine optimization specialist, I can help your business get found and grow online. Book one now by clicking this link
