The Galatea Playbook

Welcome to The Galatea Playbook! We know the world of social media can feel overwhelming, especially when you're already juggling a million other things. That's why we're here to help. This blog is where we pull back the curtain on our process and share the same "algorithm-proof" strategies we use with our own clients. Consider this your friendly guide to creating consistent, high-value content that breathes life into your brand—without demanding all of your time.

Julie Rappazzo Julie Rappazzo

Why Marketing Your Own Business Feels So Hard (Even for Me!)

You're an expert at what you do, but marketing your own business feels like an uphill battle. You're not alone! This post dives into the surprising reasons why self-promotion is so hard for busy entrepreneurs (even for me!) and offers practical, empathetic ways to get your own marketing moving forward.

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How to be on Social Media If You're Camera Shy

You see other businesses thriving with social media video, but the thought of being on camera makes you cringe. Don't let camera shyness hold your brand back! Discover how to create genuine, effective video content using simple tools, combined with strategic professional polish, to truly connect with your audience without the overwhelm.

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