The Galatea Playbook
Welcome to The Galatea Playbook! We know the world of social media can feel overwhelming, especially when you're already juggling a million other things. That's why we're here to help. This blog is where we pull back the curtain on our process and share the same "algorithm-proof" strategies we use with our own clients. Consider this your friendly guide to creating consistent, high-value content that breathes life into your brand—without demanding all of your time.
The Influencer Social Media Strategy Is Not Your Business Social Media Strategy: Here's a Better Way to Thrive Online.
As a Maryland business owner, you've likely felt the pressure to become a social media "influencer"—constantly churning out viral content and chasing the latest trends. While influencer marketing has its place, your business doesn't need to act like an influencer to thrive online. In fact, trying to be one can be a significant distraction from your core business objectives, leading to overwhelm and inefficiency. I'm here to tell you there’s a better path to online success—one that frees up your valuable time and delivers real results.
How to be on Social Media If You're Camera Shy
You see other businesses thriving with social media video, but the thought of being on camera makes you cringe. Don't let camera shyness hold your brand back! Discover how to create genuine, effective video content using simple tools, combined with strategic professional polish, to truly connect with your audience without the overwhelm.
What is a "Link in bio" and Why Your Business Needs One
Ever wondered how some businesses seamlessly guide their Instagram followers to specific products or promotions? The secret lies in the "link in bio." Find out how it works and why your business needs it.
Why Authenticity and Video Rule Social Media in 2025
Social media has changed A LOT in 5 years. Is your strategy keeping up? Learn why authenticity and video are now crucial for reaching today's consumers (especially Gen X, Millennials, and Gen Z!).