The Galatea Playbook
Welcome to The Galatea Playbook! We know the world of social media can feel overwhelming, especially when you're already juggling a million other things. That's why we're here to help. This blog is where we pull back the curtain on our process and share the same "algorithm-proof" strategies we use with our own clients. Consider this your friendly guide to creating consistent, high-value content that breathes life into your brand—without demanding all of your time.
Why Marketing Your Own Business Feels So Hard (Even for Me!)
You're an expert at what you do, but marketing your own business feels like an uphill battle. You're not alone! This post dives into the surprising reasons why self-promotion is so hard for busy entrepreneurs (even for me!) and offers practical, empathetic ways to get your own marketing moving forward.
Why Authenticity and Video Rule Social Media in 2025
Social media has changed A LOT in 5 years. Is your strategy keeping up? Learn why authenticity and video are now crucial for reaching today's consumers (especially Gen X, Millennials, and Gen Z!).