The Galatea Playbook
Welcome to The Galatea Playbook! We know the world of social media can feel overwhelming, especially when you're already juggling a million other things. That's why we're here to help. This blog is where we pull back the curtain on our process and share the same "algorithm-proof" strategies we use with our own clients. Consider this your friendly guide to creating consistent, high-value content that breathes life into your brand—without demanding all of your time.
How to be on Social Media If You're Camera Shy
You see other businesses thriving with social media video, but the thought of being on camera makes you cringe. Don't let camera shyness hold your brand back! Discover how to create genuine, effective video content using simple tools, combined with strategic professional polish, to truly connect with your audience without the overwhelm.
Why Your Maryland Business Needs a Blog in 2025 (and Beyond!)
In today's digital world, a website isn't enough. For Maryland business owners, a blog is your secret weapon for standing out, connecting with customers, and boosting your visibility in search engines. Learn why it's a must-have for 2025 and beyond!
TikTok Uncertainty? Your Maryland Business's Action Plan
Don't put all your social media eggs in one basket! Diversify your presence across platforms like Instagram Reels, YouTube Shorts, and Facebook Video to ensure continued reach and engagement.
What is a "Link in bio" and Why Your Business Needs One
Ever wondered how some businesses seamlessly guide their Instagram followers to specific products or promotions? The secret lies in the "link in bio." Find out how it works and why your business needs it.
Hidden Cost of Doing Your Own Social Media, Blogging and Newsletters for Your Business
Whether you're a solo entrepreneur or a small business owner, the hours spent on blog posts, newsletters, social media updates, and videos can quickly add up. Let’s break down the time commitment and explore how professionals manage to produce consistent, high-quality content
Why Authenticity and Video Rule Social Media in 2025
Social media has changed A LOT in 5 years. Is your strategy keeping up? Learn why authenticity and video are now crucial for reaching today's consumers (especially Gen X, Millennials, and Gen Z!).
Top 5 Books That Have Shaped My Mindset in the Past 10 Months
In the past 10 months, I have read numerous books that have helped me enhance my skills and stay ahead of the game. Here, I have listed 5 of my top reads that have greatly influenced my approach towards managing social media for small businesses.
Small, Easy Ways to Build up Your Social Media Image Library
Feeling overwhelmed by the constant demand for fresh social media content? This blog post is your lifeline! We break down simple strategies to create engaging content that attracts your ideal audience and drives business growth.