This is a term used in the blog post to refer to optimizing content so that it can be easily found and understood by artificial intelligence systems. This is an emerging concept that builds on traditional SEO.

Content that remains relevant and valuable to your audience for a long period, providing a consistent source of information and traffic. Content can be text-based or any kind of photo, video or graphic.

A marketing strategy where a business partners with a person who has a large social media following to promote their products or services to that person's audience.

The act of creating and managing all the content that appears on a business's own website, such as blog posts, product descriptions, and articles.

The practice of monitoring, building, and maintaining a positive image of a brand or individual across the internet, including search results, social media, and online reviews.

The process of making a business's website and content more visible and likely to appear high in the results of search engines like Google.

A comprehensive, planned approach to a business's entire digital footprint, including social media, websites, and search engine optimization, to establish the business as a credible and knowledgeable expert in its field.

A collaborative arrangement between two businesses that work together to achieve mutual benefits, such as expanding their reach, sharing resources, or enhancing their credibility.

Metrics, such as the number of likes or followers, that look impressive on social media but do not directly correlate to a business's tangible success or financial goals.